I bumped into a vintage ad for margarine this morning, which led me on a hunt to find more. I was struck by how the processed food industry’s main marketing message seems to be that their foods are natural, have wonderful flavor, and are healthy. *cough cough* Some things don’t change, do they? For more on this topic, read Dirty Secrets of the Food Processing Industry.
I picked five of my “favorites” to share with you. Visit Vintage Ads for more (including non-food ads) or do a google image search. I’m warning you, you’re likely to waste an hour or so.
Click on an image for the full size.
Margarine 1948 (source) — When margarine first came on the market, it was against the law to color it yellow (so as not to compete with the dairy industry) unless the manufacturer paid a fine or people colored it themselves. This ad claims discrimination against margarine! Are you kidding me?
What thoughts come to mind when you see these ads? Do you think the food industry has changed its basic advertising approach or not?